Mailchimp vs Kit (ConvertKit): Which is Better in 2026?
A detailed side-by-side comparison to help you choose between Mailchimp and Kit (ConvertKit).
M
Mailchimp
Starting at $0/mo
Leading email marketing and automation platform with landing pages and audience management.
Pros
- + Easy drag-and-drop builder
- + Good free tier
- + Excellent analytics
- + Huge template library
Cons
- - Gets expensive with growth
- - Limited automation on lower tiers
- - Contact-based pricing adds up
K
Kit (ConvertKit)
Starting at $0/mo
Email marketing platform built for creators, bloggers, and online entrepreneurs.
Pros
- + Built for creators
- + Powerful automations
- + Clean interface
- + Great deliverability
Cons
- - Limited design options
- - No drag-and-drop email builder
- - Pricey for large lists
Feature-by-Feature Comparison
| Feature | Mailchimp | Kit (ConvertKit) |
|---|---|---|
| Email Design | 10/10 | 6/10 |
| Automations | 7/10 | 10/10 |
| Ease of Use | 8/10 | 9/10 |
| Deliverability | 7/10 | 9/10 |
| Landing Pages | 8/10 | 8/10 |
| Free Tier | 7/10 | 8/10 |
| Reporting | 9/10 | 7/10 |
| Integrations | 9/10 | 7/10 |
Pricing Comparison
Mailchimp Pricing
Free$0/mo
Essentials$13/mo
Standard$20/mo
Premium$350/mo
Kit (ConvertKit) Pricing
Newsletter$0/mo
Creator$25/mo
Creator Pro$50/mo
Our Verdict
Mailchimp is better for businesses wanting visual email design and broad marketing features, while Kit (ConvertKit) is purpose-built for creators who prioritize deliverability and automation.
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Frequently Asked Questions
Is Mailchimp or Kit (ConvertKit) better?▾
Mailchimp is better for businesses wanting visual email design and broad marketing features, while Kit (ConvertKit) is purpose-built for creators who prioritize deliverability and automation.
Which is cheaper, Mailchimp or Kit (ConvertKit)?▾
Mailchimp starts at $0/mo while Kit (ConvertKit) starts at $0/mo. However, pricing depends on your team size and required features, so compare the tiers carefully.
Can I migrate from Mailchimp to Kit (ConvertKit)?▾
Yes, both tools support data import/export. Most users can migrate their data in a few hours. Some tools also offer migration assistance for larger accounts.
Which has better customer support?▾
Both Mailchimp and Kit (ConvertKit) offer email and chat support. Higher-tier plans from both vendors include priority or phone support. Check the specific plan details for your needs.